It was Silicon Valley’s attempt to fix the party’s infrastructure.
One of the most expensive, highest-profile efforts to fix the Democratic Party’s data woes is shutting down.
Alloy, a group started with $35 million in part from Silicon Valley billionaire Reid Hoffman, said on Monday that it would begin to “wind down its operations” next year after it completes its work for the January runoff elections in Georgia. The decision is a huge reversal in fortunes for Alloy, which had massive hype when announced but has failed to live up to its original promise, many Democratic data operatives have said over the course of the year.
Alloy was originally seen as a tech solution that the party establishment — the Democratic National Committee — couldn’t provide. Plotted in the aftermath of the … Read the rest...