Apple hasn’t tried to make a business out of podcasting until now. Will you pay?
Apple more or less invented podcasting. Now it’s finally going to try to make money from it: The company plans to start selling subscriptions to podcasts and keeping a slice of each transaction for itself.
Apple CEO Tim Cook briefly mentioned plans to roll out a subscription feature during the company’s keynote event Tuesday, without offering more details. But a person familiar with Apple’s plans has spelled it out to Recode:
- Starting next month, Apple will let podcast publishers sell subscriptions to individual shows or groups of shows, and set their own pricing, starting at 49 cents a month in the US.
- Apple won’t require podcasters to create Apple-only exclusive shows, but it does want